Instagram has over 50 billion photos shared to this day. Instagram currently has more monthly active users than TikTok: Instagram has 2+ billion monthly active users; TikTok has 1+ billion monthly active users.Instagram users spend 17.6 million hours a day watching Reels, while people spend an astounding 197.8 million hours a day on TikTok. A study by Social Media Today shows that while views are pretty similar on both platforms, engagement is higher on TikTok. People reshare Reels 1 billion times a day through DMs.TikTok is only concerned with video content creation and sharing, while Instagram is more comprehensive in its features. Also, Instagram supports relatively long-form videos.
Is TikTok bigger than reels : What's the difference between TikTok and Reels TikTok is more popular but Reels has more features. Both apps have their own advantages, so it's up to you to decide which one is best for you. If you're looking for a video content app with a large user base and lots of content, go with TikTok.
Is TikTok losing users
In the past, TikTok consistently added more users than it was losing. U.S. average monthly users ages 18 to 24 declined by nearly 9% from 2022 to 2023, according to the mobile analytics firm Data.ai. Some users in their 20s say they have gotten off the app entirely to focus more on life and work.
Is Instagram losing users : Instagram's user numbers have reached two billion as of Jan. 2024, but it seems like the social media site has been waning cultural influence and has been losing user engagement.
Instagram's global downloads in 2023 surpassed 767 million, per Sensor Tower's estimates — a 20% increase year-over-year. TikTok, however, clocked in at 733 million global downloads for the same period. Even though TikTok's growth appears to be plateauing, its users are still hooked.
TikTok's algorithmic advantage and the Creator Fund make it an attractive platform for sudden growth and financial rewards. However, Instagram's broader audience and diverse monetization avenues provide a more sustainable long-term income stream.
Is TikTok easier to grow than Instagram
At present, it is much easier to gain high follower counts on TikTok than it is on Instagram. There are currently millions of macro influencers on Instagram, with 30 times that many nano and micro influencers.TikTok is available in over 160 countries, has over 1.1 billion users, and has been downloaded over 220 million times in the United States alone. Although they're now suing the U.S. Government, if your brand's target audience includes anyone between the age 13 and 60, you should be on TikTok right now.
| Characteristic | Number of active users in millions |
|---|---|
| 3,065 | |
| YouTube | 2,504 |
| 2,000 | |
| WhatsApp¹ | 2,000 |
TikTok has one billion active users every month and is loved by Gen Z, while Instagram has an impressive two billion monthly active users, mostly millennials. Now, let's dive into user demographics to help you find the perfect fit for your target audience.
Who will replace TikTok : If TikTok were to be banned, potential replacements could include Instagram Reels, YouTube Shorts, Triller, Snapchat Spotlight, and Byte.
Why is TikTok losing money : This financial health starkly contrasts with TikTok's money-losing trajectory, amplified by high operational costs, including a significant U.S. workforce and the recent acquisition of Tokopedia.
Is Instagram losing users in 2024
Posting/sharing photos or videos continues to be the top activity. In previous years, people were largely using Instagram to post or share photos and videos. The numbers aren't changing much in 2024 with the Kepios report showing that 70.4% of users are using the platform for this reason.
Is Instagram losing popularity to other social media platforms Not really! It is still the social media platform with most active users and it doesn't seem it's going away anytime soon.TikTok was the most popular app worldwide by downloads in 2022, maintaining its title for the fourth consecutive year. The video platform had 672 million downloads in 2022, with the company also doubling its annual revenue to $9.4 billion according to Business of Apps.
Is TikTok richer than Instagram : While TikTok has been valued at 65.7 billion US dollars, Instagram's valuation currently stands at 33.48 billion US dollars.