According to the latest available data, Facebook is the world's most popular and widely used social media platform.Top 16 Social Media Platforms Compared
- Facebook – 2.9 billion monthly active users.
- WhatsApp – 2 billion monthly active users.
- YouTube – 2.2 billion monthly active users.
- Instagram – 2 billion monthly active users.
- TikTok – 1 billion monthly active users.
- Telegram – 500 million monthly active users.
Comparison of the top social media platforms
| PLATFORM | MONTHLY ACTIVE USERS (MAU) |
|---|---|
| Snapchat | 750 million |
| 465 million | |
| 430 million | |
| 310 million |
What is the fastest growing social media platform : TikTok
Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.
What are top 5 social media
Most popular social media platforms: ranked by number of active users
| Social media platform | No. of global users (as of April 2024) |
|---|---|
| 1. Facebook | 3,065 million |
| 2. YouTube | 2,504 million |
| 3. Instagram | 2,000 million |
| 4. WhatsApp | 2,000 million |
What apps does Gen Z use the most : The proof is in the pudding: Gen Z likes to be online and YouTube, Instagram, and TikTok are their platforms of choice.
As of April 2024, Facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide. Four of the 10 most popular social media platforms are owned by Meta. These are Facebook, Instagram, WhatsApp, and Facebook Messenger.
According to Statista, as of 2022, there were approximately 4.48 billion social media users globally, with projections indicating continued growth in the coming years. By 2030, experts predict that the number of social media users could surpass 5.5 billion, representing a significant portion of the global population.
Which social media will grow in future
Facebook remains the market leader in social media.
However, there's potential for all of this to change in the coming years. TikTok is set to grow faster than any other major platform according to Insider Intelligence. Predictions show it growing by 9.3% between 2023 and 2024 and 7% between 2024 and 2025.
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The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2024 might just be the year for smaller networks like Pinterest and Snapchat.
The Top 10 Social Media Apps By Monthly Active Users
| Social media platform | MAU* | |
|---|---|---|
| 1 | 3 billion | |
| 2 | YouTube | 2.5 billion |
| 3 | 2 billion | |
| 4 | TikTok | 1.2 billion |
What is Gen Z favorite social platform : TikTok, Snapchat, and Instagram are the most popular social media platforms for Gen Zers, though only Snapchat draws a higher share of Gen Z teens than Gen Z adults, per our US Social Network Usage by Generation report.
Does Gen Z use Instagram or TikTok more : For that emerging Gen Z population, Instagram is tops: 67% say they use Instagram to search. TikTok is the second choice: 62% of the 18 to 24 demographic search there, while Google is in third at 61%. (Most people use multiple apps and platforms for search, which is why the numbers exceed 100%.)
Who are the top 5 social media users
Most popular social media platforms: ranked by number of active users
- Facebook. 3,065 million.
- YouTube. 2,504 million.
- Instagram. 2,000 million.
- WhatsApp. 2,000 million.
- TikTok. 1,582 million.
- WeChat. 1,343 million.
- Facebook Messenger. 1,010 million.
- Telegram. 900 million.
In 2050, social media platforms such as Facebook will transform into massive virtual spaces where you can connect with friends and communities as if you're in the same room. You'll join events, play games, and engage in various activities with just a touch or even a thought.We receive too much information from social networks, so it is hardly possible to look at the future without social networks. Virtual reality (VR) and augmented reality (AR) are two immersive technologies expected to be the next big thing after social media.
What will social media look like in 2030 : Looking Ahead to 2030: The Future of Social Media
Continued Growth of Video Content: Video content will dominate social media platforms, with short-form videos, live streams, and interactive experiences becoming increasingly popular.