Mature companies typically redesign their logo when their market strategy completely changes, or if they see seriously declining sales and revenue; smaller businesses can consider a redesign if their initial brand message isn't getting across to their customers with their current design.Let your customers or families know about your refresh or rebrand ahead of time. You can use a series of explanatory emails or social media posts to make your new logo announcement — and make it celebratory! Don't suddenly change your logo without explanation.But in today's alpha generation, where technology has changed the way we behave and operate, Google wanted its logo to reflect that this search engine is no longer a site; instead, it's a cluster of apps and services that you can access through your Smartphones, TVs, and laptops.
How often should you change your logo : When asked how often a brand should change its logo, 28% of survey respondents said a company should do it once every decade. Another 14% said that companies should never change their logos. Because of how much influence your logo has on brand recognition, changing it is a big decision.
Can logos change over time
But, like all things that have been perfected with trial and error, logos too have a past. Just like clothing and haircuts come in and out of style, some logo designs went the way of the beehive – and rightfully so. Let's take a look at some of the most famous brands and how their logos evolved over time.
Is it time for a new logo : Since artistic styles change over time, you should look at the imagery in your logo and ask if it feels modern and relevant. If you don't feel good about it, you should consider changing or removing it. Finally, think about your company's mission and goals.
You need to explain why you decided to change your name, logo, slogan, values, or any other aspect of your brand identity. You need to show how your new brand reflects your mission, vision, and goals, and how it aligns with your customers' needs and expectations.
When updating a logo, it's crucial to bring your customers along on the journey. 📚 Explain the reasons behind the change and how it reflects the evolution of your brand. Use storytelling to connect the new logo with the values and mission that your customers have come to trust.
What is the oldest Google logo
The Old Google Logo
Google actually had two "first" logos. In 1996, the logo featured an image of a hand and the company's original name, BackRub, in red font. After rebranding to Google, the company launched a simpler logo in 1998 that said "Google!" in multicolor.Google's primary logo has seen significant changes roughly every 2 to 5 years. But, through Google Doodles, the company alters its logo almost daily on its homepage. Google celebrates important events, anniversaries, and individuals. This showcases the dynamic and interactive facet of its branding.Now you may be making this decision based solely on price, but don't forget to take into account that the average lifespan of a logo is 10 years, at which point it will likely need a refresh. So it's always worth investing more where you can, for the long-term success of the project and ultimately your business.
about 10 years
As with all things branding and marketing, there is no hard and fast rule about the lifespan of a logo design. However, often you'll find that a good, professionally designed logo should last you about 10 years. Keep in mind that this is the guideline if you'd had your logo professionally designed.
Can a logo be changed : Every company has a lifecycle and so it cannot stay static for long. As it grows and new changes take place in the organisation,the significance of the original logo may become irrelevant. In many cases, mergers and acquisitions take place. Rebranding your logo at such junctures becomes essential.
What is the meaning of logo change : A logo change can signal a shift in management direction or revitalisation of corporate culture or values. And there are plenty of other reasons for an identity change or update. A change in the name is an obvious one.
Is rebranding good or bad
Aligning with Changing Values
This is much more of a case-by-case situation, but if your brand no longer resonates with evolving consumer values, a rebrand can help you stay relevant and retain older customers who might be looking for something different.
It creates better alignment with your business
The most common reason people consider rebranding is because the current brand just doesn't feel right any more. Rebranding can give your business new life and help you to grow, because it will put your branding in line with your vision.Google's first iteration was named “BackRub”
In 1997, they renamed their search engine Google, “a play on the mathematical expression for the number 1 followed by 100 zeros,” the company says, reflecting their mission to organize the world's information.
What color is the G in Google : Note that the color of the initial G changed from green to blue. This color sequence is still used today, although with different hues and font. The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010.